The project is located in the Basin Express district, centered on the European side of Istanbul, and occupies a prominent position among the most prestigious European regions of Istanbul. The region has attracted attention with its rapid growth in the real estate market in Istanbul, and has a top priority within the strategic plan of the Greater Istanbul Municipality. The Basin Express highway has become one of the most important real estate axes in Istanbul in particular and in Turkey in general, as the most important huge real estate investments in the city extend on both sides. The last ten years have witnessed an increase in real estate prices in the region by more than 20 times. The Basin Express area, where the project is located, also includes a number of financial centers, entertainment centers, and service facilities.